Taking the plunge into Mumpreneurship: The Miss Dreambox story
So our first blog post – I guess we should start with introducing ourselves eh?! As you can tell, I (Betty) am from Canada and live in Chelmsford with my husband Matt and my two girls Emilia (5) and Eloise (2). Sarah is a Welsh lass who’s been living in Surrey for 10+ years with her husband Joss, son Joseph (11) and Holly (9).
We’ve worked together for yonks for an oil major in HR and IT as a job-share. Ahhh…we had the best time working together…shopping, coffee, sushi…er, I mean meetings, presentations and appraisal conversations.
With a mutual love for shopping and all things beauty, fashion etc, it all started when I bought Sarah a 3-month beauty & lifestyle subscription box as a birthday gift. She loved it SO much, she decided to buy the same for her 14-year old, beauty obsessed goddaughter. After a major Google sesh, Sarah soon realised 90% of the products offered in current subscription boxes were unsuitable for tween and teen girls. And with redundancy from our ‘proper jobs’ looming, Sarah had an idea!
I received an excited call in January asking me if I wanted to start a subscription box business for young girls (um, no brainer) and within a month, we had a logo, registered business name and Miss Dreambox was born.
We juggled family life and our proper jobs, together with setting up our new business and with great trepidation, launched our first Teen and Tween subscription boxes in August 2016.
And what an amazing 7 months it’s been…highs, lows, hangovers, sleep deprivation, hilarious trade show stories (which we’ll share later) and we’re still loving every minute of our journey. We’re pleased to say we’ve since been made redundant (phew, one less thing to juggle) and finally said our goodbye’s to the corporate world in March 2017.
With our new found freedom, we’ve had a chance to look back on what we’ve achieved and really focus on what is important to us as a brand. With daughters of our own, we’ve always aimed for our brand to inspire girls to dream big (hence the name) and to advocate kindness, anti-bullying and female empowerment. However, what we’ve also come to realise is how important it is to embrace individuality and encourage differences.
“You see us as you want to see us—in the simplest terms, in the most convenient definitions… what we found out is that each one of us is a brain…and an athlete…and a basket case…a princess…and a criminal”
(ok perhaps not, criminal!)
The Breakfast Club film, 1985
With this in mind, in May this year we decided to move from a subscription business to a gift service model, where we offer a wider range of gifts suitable for all those unique and fabulous girls out there. Whether she’s a book-worm, beauty lover, stationery addict, fitness guru or fashionista (or whatever else she may be), we want to appeal. Our current range is just the start and there is SO much more to come.
In the meantime, we want to say a HUGE thank you to all our fabulously loyal customers out there and our families who have been so patient in helping us get Miss Dreambox to where it is today.
Sarah & Betty x